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Sharing your plan also gets others in your organization to buy into the role that content plays in making the organization successful. You can’t tell where you’re going if you don’t know where you’ve been. What are these prospects telling your salespeople about their problems, the industry, and the role your product or service plays in making their life better? Provide a brief summary of a topic, identify the content’s unique angle, pinpoint your target reader, decide which types of content you’ll need, and describe your main goal. Add blog@curata.com to your trusted senders list. Consult our ultimate list before you decide what to hit and what to skip. It sounds simple, yet it’s a step many content marketers don’t take. Care Plan template and completed example Care Plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. She says: It makes no difference whatsoever what MY most important content marketing metric is—the real question is: what metric, what key performance indicator is most important to your business? Find out how to use Curata’s powerful analytics and calendar functionality to upgrade your marketing here. Apps. For example, if your organization values the consumption of content, then you will want to provide details on how many people are consuming your content, how often it is being shared, and by whom. Let’s start by taking a look at what content marketing is: The Content Marketing Institute defines it this way: Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action. Including details about the actual outcome helps you understand where your success has been and lets you prepare for the next content audit! What?What is the goal of the content? But, as Rebecca Lieb, Digital Advertising, Media & Content Analyst, Altimeter (@lieblink) notes, what matters the most is that you are providing data on the metrics that are important to your organization. It requires marketers to analyze where their marketing efforts have been and what they want it to achieve in the future. Sometimes, the simplest option is the best option. Let’s start by taking a look at what content marketing is: The Content Marketing Institutedefines it this way: Note the emphasis on strategy in this statement. Good news is on its way! Whether you decide to put together a single-page content marketing plan or an in-depth, detailed plan, the important thing is to have a plan in place. Provide your organization with data on how well content marketing is supporting lead generation and lead nurturing activities. A business plan is a written document that describes your business. The Smart Insights content marketing strategy hub page has lots of helpful articles and guides to steer you in the right direction. You know you need a plan and strategy if you want to succeed as much as possible with content marketing. A ... you need to decide how often you’re going publish each type of content. Be sure to allow enough time for the development of written or visual elements you’ll want to include with your content, including images, illustrations for infographics, and charts. Without a social media plan, your content is going to have a shorter lifespan. Marketing Plan Sample. Here are three common types of content calendar: Printed calendars. Here you’ll want to define the purpose of your content marketing plan. No two marketers’ objectives are exactly alike. As you do this, be aware that some of the business problems or trends that were an issue in the past might not be relevant to the strategy you are building today. Publish one podcast a week. You can easily import and export Excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Instead it maps key content projects across different stages of your marketing funnel—or current status. It also provides a description of what each component of a SWOT analysis means, and how they influence a marketing plan or strategy. The editorial calendar is a good place to note what can be repurposed and how. Get My Copy! Also, look at your buyer personas. ), Audience personas (full and detailed, versus the CMI’s snapshot versions), Connect your brand’s solutions to the audience needs (i.e., how do you solve their problems? Read more about how to conduct an audit. Fill out the form below to get your copy instantly. Magazine. Please also see worked example Care Plan for information. And you know that you’ll find the time and resources you need to develop a content marketing plan. Why is it so hard for marketers to create a strategic plan for their content? This level of content goes beyond an education and includes a high level of persuasion. Now take the time to analyze the results. As we have noted all along, sharing your content strategy with others in your organization ensures that you get their buy-in and demonstrates how the content strategy supports other sales and marketing initiatives. If they are up to date, these composites of ideal customers will help you understand the current needs and problems. How to Develop a Content Marketing Plan with Templates, Todd Wheatland, Author and Speaker, Global Strategy at King Content | @ToddWheatland, Adele Revella, CEO of Buyer Persona Institute | @buyerpersona, Larry Kim, CEO of MobileMonkey & Founder of WordStream | @LarryKim, Share How to Develop a Content Marketing Plan with Templates on Facebook, Share How to Develop a Content Marketing Plan with Templates on Twitter, Share How to Develop a Content Marketing Plan with Templates on Linkedin, Share How to Develop a Content Marketing Plan with Templates via email, The Emergence of the Content Marketing Platform, read this in-depth look at how to connect content with your buyers, read more about how to capture and track this information, dozens of ways to measure the effectiveness of your content strategy, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, Content Marketing KPIs: Mapping Content’s Organizational Influence. To be inspired, read this in-depth look at how to connect content with your buyers. This content marketing strategy template fits on one side of standard printer paper. You can also include any paid promotions that further promote your content. Create your content plan; I wrote this on the YouMoz blog last year as a introduction to content planning and it contains some useful elements around beginning to structure your editorial calendar, or plan, by using key elements. A blog post can easily be turned into an infographic, for example. But how should you use social channels to promote your brand? Customers, prospects, the market as a whole? Are these still the right messages for the right audience? Collaborate with your sales and marketing teams. You can gather a wealth of useable information in one conversation. To find out, start with the information gathered in the content audit. Strolleria is the content marketing example that proves you can use content to promote … You have some thoughts about places to promote that content. The first step is to determine the format that you will use: content for your blog, corporative website or social networks. The operations component of the plan would include procurement, manufacturing and logistics strategies that enable … The distribution plan explains how you’ll deliver your product or service. Content marketing plan template consists of typical ready-made tasks. In addition to her corporate work, Marion is also a freelance writer whose work has been published in The Boston Globe and Skirt! You’ll also want to note what’s in your content “library” so you can reuse that content in your strategy document. What matters is aligning against business goals, not all the abstract things you can measure. For example it could look something like: Publish two blog posts a week. Before you dive on into creating content for Instagram, … But as you will see later in this post, it gives you the details needed to build your content marketing plan. This is the old-school hardcopy solution. With the audit completed, you’re ready to take the next—and most critical—step in developing your content strategy. In short, the editorial calendar is the working document that provides everyone involved in your content effort with the information they need to produce, deliver and promote the content strategy plan. Step 1: Complete a SWOT analysis of your content marketing efforts and develop a plan to improve them; Step 2: Define the right objectives and KPIs for that plan ; Step 3: Brainstorm content ideas and map these across your funnel ; Step 4: Create a timeline to put your plans in action This template gives you a pre-defined structure of your marketing project. Who? A marketing plan will obviously be different for a local coffee shop than a thriving corporation like Coca-Cola. To start, you’ll want to see what content was most successful and what didn’t meet your expectations. Are the content marketing KPIs you use selling your work short? Otherwise, it’s possible to go too in-depth and get bogged down in the details. You have great ideas for content that you are sure readers will connect with. But when you bring these two teams together, it can have a positive impact your content strategy. Here’s how you might map content to some of the goals of site users: What Are These Content Maps For? Okay, calling this a template might be a bit of a stretch, but it will save … The content audit will take some time and effort. Then, using a content inventory spreadsheet, to chart how successful each of these elements has been to your content strategy. Here’s an example of content marketing analytics and the type of information that can be detailed in your report. Objectives: Incre To realize the potential content marketing offers, it’s critical to have a plan. A Basic Content Plan. Taking a strategic approach to your content plan ensures your message cuts through the clutter and reaches your target audience with the right information at the right time. Care plan; Posted: 17/08/2020. - Terms of Service | Privacy Notice | California Privacy Notice, sample marketing plan for a small software company, Your brand’s message, or what it’s trying to say, A description of your team and their responsibilities, An editorial calendar with a schedule for content creation and distribution, List of goals (a measurement of your company’s objectives), Strategy for content (what will the content do), Metrics (how you’ll measure and what you’ll pay attention to), Topic ideas and length suggestions/type of content ideas, Call to action (how will you get people to act? For inspiration, we’ve selected six great examples of social media content from brands that are getting it right. Why? >. A content calendar can be anything used to plan, schedule, and organize content and other marketing projects. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Distribution Plan. That section of the sample is an ideal location for an editorial calendar. If you are like most marketers, you begin your content marketing efforts with the best of intentions. Don’t have the time, staff, or budget to produce enough content for all of your marketing channels? The following are illustrative examples of an operations plan. The template isn’t just a template. Why is it so hard for marketers to create a strategic plan for their content? Then include information that shows them new ways (such as your product) to solve that problem. If you’re … These examples range from simple templates (to help you “fill in the blanks” and get started) to actual marketing plans produced by brands and organizations. How many product pitches do you make? CLARIFY THE LIFESTYLE YOU’RE SELLING. A content calendar template to organize and plan your content in advance. More specifically, a content calendar enables a business to: Make a note of key events in the industry calendar. Here are a few examples of companies getting it right.1. Curata is a content marketing software company based in Boston, MA. Review the information you compiled in your content audit to see who is responding to what content. If leads and sales are the yardstick by which your efforts are measured, you’ll want to offer a different set of statistics. ), Content you already own (include keyword research, social media content, email content, as well as website and other online content), Who can create the content (analysis of your team, whether you need to hire more or outsource some work). A plan for content promotion Now that you know what a content marketing plan should include, let’s take a look at a few content marketing plan examples. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). Before engaging your content strategy, ask what metrics are important to your company and be sure you can provide the relevant data on that metric. It covers objectives, strategies, sales, marketing and financial forecasts. A content strategy can either be about a brand's journey to land a customer (useful when a brand is new or has lost its way), or a content strategy can be about a customer's journey and how the brand can help. For example, if a train manufacturer develops a plan to expand revenue by 50% that plan will include a marketing, sales and operations component. Look at what content areas were successful, and ask yourself the following: Analyzing what content was successful with which audience gives you a start on developing your content messages. Content Plan Sample Template Use this content plan template to organize and prioritize potential topics by theme or by any category that suits your needs. Your content can also be used to change perceptions. Is it a video, blog post, infographic, or podcast? © 2021 IZEA. After you’ve done your research, you’re ready to create content for your … Although the sample plan covers marketing in general, you can easily adapt it for use with content marketing specifically. While a content marketing strategy outlines what your goals are, who your audience is, and so on, a plan covers the execution of content marketing so that you can reach your goals and connect with your audience. You’ll receive an email alert when new articles are published to the Curata Blog, about 2 times a week. A social media calendar—espec… Social media image sizes. In addition, this question also asks to whom are you targeting this content? It’s also important to note gaps in your subject areas so that you can create new content to fill that void. Our template for content marketing provides an excellent roadmap for content agencies or teams. Note the emphasis on strategy in this statement. Planning your posts ahead of time means that you can build failsafes into your workflow. To start, gather all your content that is currently produced by your organization: keywords, blog, website, social media, etc. As this article notes, all too often sales and marketing act as a silos, each focused on its own effort. High level of planning in place before you decide what to skip on competitors ( what content out... Please also see worked example Care plan for a small software company out?... Of ideal customers will help you get an idea of how to go about one. Create a strategic plan for their content one of the sample is an excellent roadmap for marketing. A lot of different organizations the data you need to decide how often you ’ ll find the and. Goal of the users of the process though is ensuring you achieve the right messages for the,. Your marketing here is an excellent roadmap for content that you can failsafes. 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